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| Graphic Storytelling and Visual Narrative (Photo credit: Wikipedia) |
Why Video is on the Rise
The conversation about online video has been on a steady rise for the last few years. Really it shouldn't come as a surprise to anyone. Our culture has had a fascination with moving pictures for over a century. Who doesn't remember watching cartoons as a kid? Movie, television...video is just the latest in a long line of visual media. What make video different today, compared to just a few years ago, is that video is a medium that is available to everyone. The barriers to entry are rapidly disappearing. Now, more than any other time in history, anyone can share their story. And stories are what the people want.
Online Video is simply a form of digital storytelling. People want to hear stories that inspire them, that move them. As a business owner or community organizer you are a storyteller; and, people want to know what you are about. The question you have to ask yourself is, how do you want to move them. Maybe you want to move them to take action. Move them to buy your product or service. Maybe you just want to make them laugh. Today, it's possible, with a camera and a laptop, to do just that.
You think you don't have a story to share. I assure you that you do. You are a storyteller. It doesn't need to be this polished, scripted infomercial. People what to know the real, raw story of you. Your video isn't about the this highly polished piece of marketing material. It is about you and the reality that YOU bring to your story. I'll spare you the comparisons to "reality TV". Instead, think about the Discovery Channel. People tune in to see crab fishermen, and coal miners, and a litany of dirty job. These aren't meticulously scripted pieces of entertainment. They are real stories and they are interesting because the are authentic.
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