View from Above Blog: Crappy Content is the Road to Success

There are countless articles and tips that talk about how the real key to marketing success is creating "great content". But the truth is that before you can create great content, you have to create crappy content. Great content doesn't happen over night. It takes time to develop your voice.
If you are the perfectionist type, like myself, all the talk about creating killer/ epic / great content can be pretty intimidating. There is the part of you that wants to get it absolutely perfect the first time. But the fact is, if you aren't already in the habit of creating, you can't you jump straight to "creating great stuff". While developing your content strategy you need to go through the learning curve of creation.
Get into the habit of creating. Iterate and improve as you go.
I believe that you have to get into the habit of creating first. Create an a regular schedule. Even if you don't share it at first. Challenge yourself. Find your routine and improve as you go along. This isn't a new idea, but I don't think that it is an idea that gets talked about nearly enough. You have to start where you are and put yourself out there. Give yourself permission to create crap. You are going to learn and improve along the way.

This is a great video by Marie Forleo of Marie TV. In it Marie shares the evolution of her video content. It starts out very rough. With a just webcam and the willingness to start where she was, she began creating videos. I love how you can see the progression. Marie explains how the show matured and production value increased as she brought in more people. It didn't happen over night. Marie's video is a great real world demonstration that the key is in the starting. That's the path to great content.